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The Story Behind Paul Rand’s NeXT logo

next-logo-paul-rand

All designers are familiar with the work of Paul Rand. Most know that among his most notable logos (which include Westinghouse, IBM & Cummins) is the NeXT computers logo. It’s planned simplicity suggests nothing about the actual depth that went into the creation of this logo. Put simply, its as much a work of art as any of the great minimalist masterpieces. Continue reading The Story Behind Paul Rand’s NeXT logo