Tag Archives: logo design

The Story Behind Paul Rand’s NeXT logo

next-logo-paul-rand

All designers are familiar with the work of Paul Rand. Most know that among his most notable logos (which include Westinghouse, IBM & Cummins) is the NeXT computers logo. It’s planned simplicity suggests nothing about the actual depth that went into the creation of this logo. Put simply, its as much a work of art as any of the great minimalist masterpieces. Continue reading The Story Behind Paul Rand’s NeXT logo

Are Community Created Logos The Next Step?

When clicked on the logo the once stationary logo comes to life, providing the viewer with a virtual interactive guitar that can be strummed or plucked to the delight of the ear.

Les Paul Google Logo
Google logo celebrating Les Paul's 96th birthday

I’m speaking of one of Google’s recent logo morphs where they reinforce their company’s interactive nature by presenting us with a literal one. In their celebration of Les Paul’s birthday (the creator of the solid-body electric guitar), Google allows its users to be a part of the creative process, equipping the strummable “soundtastic” logo with a record and playback feature. Continue reading Are Community Created Logos The Next Step?