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Rules to Email By: Designing Emailers for the Masses

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Email campaigns are easy for web designers, right? It’s just streamlining a webpage isn’t it?

Well, yes and no. For the most part graphical emailers are basic HTML sprinkled with sensible graphics. They can have similar visual impact as web pages and sport most of the same code. However there are a few rules that you need to know to create successful emailers.

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