There are few things more single purpose oriented than the coffee cup sleeve. Other than keeping your fingers from getting burned, what purpose does it really serve?
Now the ad agency Y&R Dubai has rethought these little disposable wonders, making them the bearers of both your coffee and morning news. The Canadian coffee chain Tim Horton’s can now serve up coffee with tweets of the latest news as well as a URL or QR code so customers can read the full story.
I’ll be interested to see what the next generation of this idea brings.