Category Archives: Typography

Old Text on Older Brick – A Photoshop Tutorial

Letters Photoshopped onto a brick wall
You can drive through just about any small old town and see signs painted on the sides of brick buildings. Cheaper and longer lasting than wooden signs, these relics only fare as well as their media, many fading and chipping in their age. It’s the character of these signs that I was looking for in a recent project. Continue reading Old Text on Older Brick – A Photoshop Tutorial

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Type-based Architecture

Whether you were aware of it at the time or not, you have probably seen representations of typography in architecture. At least when it comes to some sort of promo piece. Dramatic architectural lines can be a great start for a highly-recognizable piece, causing most of us to do a double-take. The Guggenheim poster by Chermayeff & Geismar Associates, which can be found at the AIGA design archives, is a great example of this- offering the information it needs to convey in an instantly recognizable, eye-catching form.

Continue reading Type-based Architecture

The Story Behind Paul Rand’s NeXT logo

next-logo-paul-rand

All designers are familiar with the work of Paul Rand. Most know that among his most notable logos (which include Westinghouse, IBM & Cummins) is the NeXT computers logo. It’s planned simplicity suggests nothing about the actual depth that went into the creation of this logo. Put simply, its as much a work of art as any of the great minimalist masterpieces. Continue reading The Story Behind Paul Rand’s NeXT logo

Motion Graphic: 29 Ways To Stay Creative

Motion Graphics seem to be an up and coming way of conveying data. Who wants a boring old PowerPoint presentation when you can have creative, entertaining AND informative motion graphics?

A good example of this is 29 Ways To Stay Creative. It has strong, clean composition with enough of an entertaining factor to hold your attention.

29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.