This post from Design Your Way displays how a little bit of creativity and thought, bland packaging can be transformed into something emotionally inviting.
There are few things more single purpose oriented than the coffee cup sleeve. Other than keeping your fingers from getting burned, what purpose does it really serve?
Now the ad agency Y&R Dubai has rethought these little disposable wonders, making them the bearers of both your coffee and morning news. The Canadian coffee chain Tim Horton’s can now serve up coffee with tweets of the latest news as well as a URL or QR code so customers can read the full story.
I’ll be interested to see what the next generation of this idea brings.
How often do we find ourselves thinking “if only I could make this work better…”? So many seemingly insignificant ideas began this way and developed into icons. The twist-tie, velcro, sporks, any number of wonderful things were created when someone just stepped back and thought about things from a different angle.
In this case the start-up Compleat has developed a much simpler way of dealing with hot coffee. Toss out the plastic lid with the tear spout that cuts your lip. Eliminate the overly complicated cup inset that rotates to open a drinking hole. Discard all the overthought, difficult ways of keeping your coffee inside the cup and what do you get? A cup that folds in on itself to provide you with not only a built in lid, but a drinking spout as well.
Score one for intelligent design.