Category Archives: Logos

Salvador Dali: Designer of the Chupa Chups® logo

While Salvador Dali might be most famously remembered for his paintings of melting clocks and surrealist scenery, he was by no means a one-trick pony. This short article gives a little insight into one of the best loved confections in the world… Chupa Chups®.

Salvador Dali’s Real Masterpiece

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9 Negative Space Wine Logos

The next time you go to a store that sells alcohol, take a little time to stroll down the wine aisle. Without a doubt some of the most creative, precise and edgy logos can be found there. With names like Flat Tire, Barefoot, Lucky Duck, etc., how could you not be easily inspired to do great work?

In this case I thought I’d focus on 9 interesting mock logos which play on their negative space. Wine bottles and glasses have wonderful distinct shapes to play off of and creativity certainly isn’t lost here.

Natural Wine Company
Natural Wine Company
Men's WIne
Men's WIne
Jurassic Wine
Jurassic Wine

Continue reading 9 Negative Space Wine Logos

The Story Behind Paul Rand’s NeXT logo

next-logo-paul-rand

All designers are familiar with the work of Paul Rand. Most know that among his most notable logos (which include Westinghouse, IBM & Cummins) is the NeXT computers logo. It’s planned simplicity suggests nothing about the actual depth that went into the creation of this logo. Put simply, its as much a work of art as any of the great minimalist masterpieces. Continue reading The Story Behind Paul Rand’s NeXT logo