David Kelley, Founder of IDEO, talks to Charlie Rose

Simply being in touch with your target audience’s needs can often lead to huge leaps in practical design. Take for instance most of the products and items designed by IDEO. From ground-breaking medical instruments to simplified consumer products, IDEO knows a thing or two about how people interact with objects.

This short video segment and article serves as an introduction to David Kelley and his innovation-based company.

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