This post from Design Your Way displays how a little bit of creativity and thought, bland packaging can be transformed into something emotionally inviting.
The year the first Apple Macintosh was released. Their funky black and blue screen pulsed just slow enough to give you a headache if you stared at it very long and the chunky but extremely cool icons issued in a new era for designers. To the best of my knowledge, this was the first publicly available GUI, giving rise to the notion of a desktop on your computer, a trashcan in the corner to discard unused files and a smiling Mac that let you know everything was okay.
This tongue-in-cheek summary of life as a working Graphic Designer spells out many of the woes we find in the office, letter by improperly kerned letter. Marco Kaye, a New Jersey-based creative director, discusses his life at mismanaged companies and describes how at one company he learned “how not to design”.
You can read the entire résumé here, at mcsweenys.net
There are few things more single purpose oriented than the coffee cup sleeve. Other than keeping your fingers from getting burned, what purpose does it really serve?
Now the ad agency Y&R Dubai has rethought these little disposable wonders, making them the bearers of both your coffee and morning news. The Canadian coffee chain Tim Horton’s can now serve up coffee with tweets of the latest news as well as a URL or QR code so customers can read the full story.
I’ll be interested to see what the next generation of this idea brings.