Type-based Architecture

Whether you were aware of it at the time or not, you have probably seen representations of typography in architecture. At least when it comes to some sort of promo piece. Dramatic architectural lines can be a great start for a highly-recognizable piece, causing most of us to do a double-take. The Guggenheim poster by Chermayeff & Geismar Associates, which can be found at the AIGA design archives, is a great example of this- offering the information it needs to convey in an instantly recognizable, eye-catching form.

The various techniques of visualizing type as a prominent part of physical form always has a dramatic effect, especially when it’s done as something we might see on a daily basis and often overlook. Recently Web Urbanist writer Steph did a post featuring some very nice examples of this very subject.


If you are inclined to try this technique yourself, there is an in depth tutorial at PSD Tuts + that walks you through the process step-by-step.


If you want actual examples of type-based architecture, check out geoGreeting. GeoGreeting follows an unusual route to delivering messages, they allow you to spell out your message using actual buildings and man-made landscapes found on Google Earth, like the image at the beginning of this post.

Whatever it’s original form, it seems that all design elements eventually entwine, even such distant relations as type and architecture.


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