What They Don’t Teach You About Identity Design in Design Schools

Today’s post doesn’t feature any flashy methods for creating graphics or cool design ideas. This one takes us back to reality with a good healthy dose of what a designer really does.  This one is important for design students, recent graduates or anyone who isn’t quite sure what their job as a designer is really about. It’s a fairly short read which gets right to the meat of things. Check it out at Identity Forum.

Type-based Architecture

Whether you were aware of it at the time or not, you have probably seen representations of typography in architecture. At least when it comes to some sort of promo piece. Dramatic architectural lines can be a great start for a highly-recognizable piece, causing most of us to do a double-take. The Guggenheim poster by Chermayeff & Geismar Associates, which can be found at the AIGA design archives, is a great example of this- offering the information it needs to convey in an instantly recognizable, eye-catching form.

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