Automating document input using Data Merge

A friend of mine pointed this out to me the other day. Though at this point most of you probably wouldn’t have a use for this, it would seem to hold a great deal of potential for automating catalog data input. Looks like a really good way of handling things.

http://tv.adobe.com/watch/instant-indesign/automating-a-catalog-with-data-merge/

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